W@Pro Session: Successfully Engaging with Media

W@Pro Session: Successfully Engaging with Media

Jun 12, 2019 12:00 - 14:00 CET
Rue Belliard 41-43, 1040 Brussels

Join this W@Pro Session and get equipped to successfully engage with media:

In this session, former BBC and CNN journalist and media trainer Laura Shields, will demonstrate how to turn technical expertise into sharp, pithy media messages that give journalists a great story while also satisfying the expert’s need for precision and control.

Laura is the founder and Managing Director of Red Thread, a Brussels-based communications agency specialising in media, presentation and message training. She has worked in 18 EU countries, delivering media and presentation training for CEOs, EU Commissioners and Ambassadors, government ministers, NGOs, trade associations and think tanks.

Laura will share advice on:


  • Journalist’s mindset and what they want
  • The challenge of reporting Brussels
  • Tricks and traps
  • How to be quotable – the right way
  • The Message House
  • Problem of Jargon


WHEN: 12 June, 12:00 - 14:00, light lunch will be served


WHERE: Permanent Representation of Lithuania to the EU, Rue Belliard 41-43, 1040 Brussels

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