Catherine Armitage

Catherine Armitage

Belgium, Brussels
Director of Digital Policy at World Federation of Advertisers
Profession: Policy Officer
Industry: Advertising, Data Privacy, Data Ethics, Public Policy, AI


At the World Federation of Advertisers, Catherine provides policy guidance and strategic advice on privacy, ethics and regulation to some of the world’s biggest brands. Her work focuses on some of the major challenges facing digital advertising today including ad tech, platforms and AI. With degrees from Oxford University and Sciences Po, Catherine has worked in a variety of roles spanning policy and advertising including brand marketing at P&G and digital policy consulting at FleishmanHillard.

Catherine is a Co-Lead of Privacy & Online ads projects at [email protected]


English, French


EU LawStrategic CommunicationsLegal TechnologyE-Commercead techmarketing


Procter & Gamble

Assistant Brand Manager at Procter & Gamble

2 years 5 mth • September 2009 - February 2012 • Geneva, Switzerland

Developed and coordinated EU digital marketing campaigns and strategy.

Global Marketing Manager at

1 years 3 mth • February 2012 - May 2013 • London, United Kingdom

Worked with some of the UK's biggest charities and companies to develop digital fundraising platforms and marketing campaigns.


Sciences Po (Paris)

MA in European Affairs

Oxford University

BA in French and History

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